Expo Booth Design
Project Overview
Brand Identity
Event Marketing
Launch the Laird Superfood rebrand at Expo West. I designed an immersive booth experience from the ground up. Starting with early sketches through detailed 3D renders and final on-site execution, the space celebrated the brand’s new products, real ingredients and surf-driven roots. A wave-inspired motif tied the experience together, while the ingredient wall emerged as a major social media highlight. All booth illustrations were custom and created in-house by me.
The Deliverables
- Initial sketches presenting a few ideas
- 3D rendering of final design
- On site partnership with 3rd party to build the booth
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