- Campaign tone and rollout strategy
- Social content
- PR activations
- Campaign tagline, educational copy
The Deliverables
As Laird Superfood entered the dairy category within CPG they asked for a campaign that would not go unnoticed. For 10 years they were a plant-based brand and were taking a huge step into the dairy industry. The campaign remained grounded in LSF roots of clean and natural ingredients only. The campaign was to bring on the tone of modern western vibes that shows the grounded and honest nature.
Project Overview
Branding
Event Marketing
Campaign Strategy
LSF Dairy Launch
Social Launch
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