Launch the Laird Superfood rebrand at Expo West. I designed an immersive booth experience from the ground up. Starting with early sketches through detailed 3D renders and final on-site execution, the space celebrated the brand’s new products, real ingredients and surf-driven roots. A wave-inspired motif tied the experience together, while the ingredient wall emerged as a major social media highlight. All booth illustrations were custom and created in-house by me.